Cookies Policy

What is a Cookies Policy?

The Cookies Policy is the document that describes the methods of processing the personal data of users who visit an Internet site.

This Cookies Policy exclusively concerns the Maxima S.r.l website, Therefore, it is not valid for other websites that may be reached via the links on our website.

What are cookies?

Cookies are files that save and store information regarding the user's navigation. Accepting the installation of cookies means enabling the storage of some data that could favor the browsing experience.

At the same time, cookies help to understand some relevant details on the use of our Sites, such as the most visited pages and the time spent. These tools allow us to make the Site more responsive to user requests and simplify navigation.

The single browser stores cookies on the specific device used (computer, tablet, smartphone) according to the preferences expressed by the user.

Type of cookies: a general overview

There are three types of cookies: technical cookies, analytics cookies, and profiling cookies.

Technical cookies, usually installed by the website manager, guarantee the standard navigation and use of the website (i.e., they allow the user to complete a purchase or authenticate and access restricted areas).

Analytics cookies (similar to technical cookies when used directly by the site manager) collect aggregated information on the number of users and their behavior on the site.

Profiling cookies are intended to create user profiles and send advertising messages in line with the preferences expressed by the user while surfing the net.

Furthermore, we distinguish first-party and third-party cookies based on the subject that manages and receives the data. The site owner controls first-party cookies. They must provide the information and indicate how to block the cookie. The management of second-party cookies is instead the responsibility of a third party other than the site owner. The obligation to provide the information and indicate how to block these cookies lies with the aforesaid third party. Instead, it is up to the site owner to provide any link to the third party's site, if available.

What cookies does the Maxima S.r.l site use?

This Site uses technical cookies. We can further divide the technical cookies into navigation or session cookies. These cookies include functionality cookies that allow us to store the choices made by the user on the website (for example, the language) to improve the service provided to the user.

The Site uses the following first-party and third-party technical cookies:

Cookie/Supplier: PrestaShop


Purpose: to memorize preferences such as the navigation language, timezone, and other, as well as to enable the purchase of selected products
Place of processing: [Italy]
Privacy Policy of:;;
Duration: 19 days

The installation of these cookies does not require the users to express prior consent.

Furthermore, the Site uses the following third-party analytics cookies:

Cookie/Supplier: Google Analytics (Google Inc.).


Purpose: Google Analytics is a web analysis service provided by Google Inc. ("Google"). Google uses the Personal Data collected to track and examine the use of this Application, compile reports and share them with other services developed by Google. These cookies do not store identification data of individual visitors but only aggregated and anonymous data. Within the European Union or in countries adhering to the European Economic Area, the data are made anonymous by shortening the IP address. Only in exceptional cases within the United States, the IP address will be sent to Google's servers and subsequently shortened. By setting the proper browser functionality, the user has the right to remove this type of cookie, controlled by our domain or by third parties.

Place of processing: United States

Privacy Policy:

Duration: Some cookies remain active only until the browser is closed or logged out. Others survive the closing of the browser to stay available in subsequent visits. The duration of these cookies, called persistent, is established by the server at the time of their creation. They can last for a definite or unlimited amount of time. However, these cookies cannot track the user's profile or collect data on how they behave:

Cookie name:_ga – Duration: 2 years

Cookie name:_gid – Duration: session

Cookie name:_gat – Duration: session

Google cookies: information and exclusion: To prevent Google Analytics from using their data, website visitors can download and install the browser add-on (Opt-Out) designed to disable the Google Analytics JavaScript (ga.js, analytics.js, dc .js). This component is available at the link:

Social Network cookies
This Site features "social plugins." These are parts of the visited page generated directly by the social network sites and integrated into the host site page. The purpose of social plugins is to enable and simplify the sharing of content on social networks.
These plugins involve the transmission of cookies to and from all sites controlled by third parties..

Below, we indicate the name of the third parties that manage these cookies, with the respective link to the page that contains information on the processing and allows you to express consent.
Google plus
The Site does not use any user profiling cookies.

Nature of the provision of data by users
By continuing to browse the Site after reading the banner, the user authorizes the use of cookies. The data provision is optional.
Refer to your browser settings to control the use of cookies. You can set the browser to ensure the deletion of cookies or prevent them from being saved on the computer/mobile device without your explicit consent. Each browser has slightly different functions: therefore, it is advisable to check the Help menu to select the desired cookie settings.
For information on how to set up your browser, refer to the following links:
Safari per
Safari per iPhone, iPad o

The user can express their consent to the use of cookies on the Site. You can accept all cookies, only some, or reject them all. Disabling all cookies (including technical ones) will prevent access to many features that make the Site more efficient. Also, some services will not function properly. On the contrary, you will be able to access public content even by completely disabling cookies.
Furthermore, the user has the right to object to the processing of third-party cookies. Please see the third party's privacy policy, use the opt-out link in the cookie policy, or contact the third party directly.

Some final indications

Since the Site Owner cannot technically control the installation of cookies and other tracking systems operated by third parties, each specific reference is merely indicative. To obtain complete information regarding cookies and tracking systems installed by third parties, please consult the privacy policy of any third-party services listed in this document.

For further information on the use of cookies - including by third parties - through this Site, the user should contact the Data Controller. The objective complexity of the technologies based on cookies and their close integration with the operation does not allow a thorough discussion of the subject here.

The information provided here may undergo revision as a result of:

  • changes to the privacy legislation concerning the aspects of interest here;

  • technological implementations of the Site that impact on the current methods of treatment;

  • organizational changes to the Data Controller's privacy structure that may affect the user.

We invite Users to periodically visit this Policy to stay updated on the methods of treatment.